Expert Business Tips to Enter a Country with a Wildly Different Culture
Launching a business in a new country can be a daunting task, especially when there are significant cultural differences to navigate. If you've only ever done business in the US, you're going to have severe culture shock when looking to expand to India, Brazil, or Nigeria, for example. However, with proper research, preparation, and the right strategies, it is possible to successfully launch a business in a foreign market that isn't already similar to yours.