FemTech PR agency
Zecomms is an international PR agency helping FemTech and women’s health companies build visibility, credibility and trust across the US, UK, Europe and MENA. We work with technology startups and growth-stage companies on media relations, founder positioning, product launches, fundraising communications and international expansion.
TLDR
- FemTech PR is about more than promoting a women’s health product. It has to explain the market, build trust and make the company’s impact understandable.
- Visibility matters for fundraising and growth. Founders need to become visible before investors, journalists and customers are making decisions.
- Trust is especially important in FemTech, where products can involve sensitive health information, intimate topics and deeply personal user experiences.
- The founder is often part of the story. Strong founder positioning can help humanize the company and demonstrate expertise and ambition.
- Zecomms has experience supporting international FemTech companies, including AI-powered women’s health products such as Soula.
Zecomms in numbers
- 100+ companies supported
- 3B+ combined reach
- 2,000+ media placements secured
Why positioning matters in FemTech
FemTech sits at the intersection of healthcare, technology, consumer behavior and investment. That makes clear positioning especially important: companies need to explain not only what the product does, but why the problem matters, who it helps and why the market deserves attention.
What is FemTech PR?
FemTech PR is public relations for companies building products and services around women’s health and wellbeing. It combines media relations, founder and expert positioning, thought leadership, product communications and market education to build awareness and trust with customers, investors, journalists and the wider healthcare ecosystem.
Why is FemTech PR different?
FemTech PR is different because companies often need to build the market narrative and trust around the product at the same time.
- The market still needs education. Many women’s health problems have historically received less attention, so PR may need to explain why the issue matters before introducing the solution.
- Personal topics require careful communication. Fertility, pregnancy, reproductive health, sexual health and mental wellbeing need clear, respectful language rather than sensationalism.
- Trust is fundamental. Health products can involve sensitive information and deeply personal decisions, making credibility, transparency and expert authority especially important.
- The founder story can matter. Founders often have personal or professional reasons for entering women’s health, and those stories can make the company more understandable and memorable.
- Investors may still need convincing about the category. Despite recent growth, FemTech companies can still face outdated perceptions about the size and commercial potential of women’s health markets. Evgenia Zaslavskaya has argued that recent funding and exits increasingly demonstrate that FemTech is a large, commercially viable market rather than a niche.
Why do FemTech companies need PR?
FemTech companies need PR because customers, investors and partners often need more than a product description before they trust a new women’s health company.
- To make the problem visible. If the audience does not understand the scale of the health issue, it will not understand the value of the solution.
- To build trust. Media coverage, founder visibility and expert commentary can provide third-party credibility around a sensitive product category.
- To support fundraising. Strong public positioning helps investors understand the market opportunity, founder expertise and potential impact before a funding conversation begins.
- To make founders and experts visible. Journalists need credible voices who can explain women’s health issues, trends and innovation beyond individual company announcements.
- To enter new markets. Women’s health conversations differ across regions, so messaging often needs to be adapted to local cultural and media contexts.
Insight: visibility is part of the funding problem
One of the biggest challenges in FemTech is not simply access to capital, but who becomes visible enough to be considered investable. More than 70% of FemTech startups are founded by women, yet the Startups Magazine analysis highlighted a substantial funding imbalance between male- and female-led companies.
That is why founder visibility matters. Media interviews, industry events and thought leadership help investors understand who is building the company, what expertise they bring and why they are qualified to lead the category. As Zaslavskaya argues, giving female founders more opportunities to tell their stories can help shift investor perceptions and make strong companies easier to discover.
Insight: in FemTech, trust is part of the product
FemTech companies often ask users to engage with highly personal health topics and, in some cases, sensitive data. That means PR cannot treat trust as an afterthought. Companies need to communicate clearly about who they help, how the product works and how seriously they take user concerns.
The issue is particularly important for health-tracking products. Research cited by Startups Magazine found privacy and data-handling concerns across some pregnancy-tracking apps, showing why security and transparency can become part of the public narrative around a FemTech company.
Strong PR should therefore build both recognition and reassurance. As Zecomms founder Evgenia Zaslavskaya has said more broadly about international PR, effective communication works best when there is a real person behind the message, speaking in plain language and focusing on how the product can improve people’s lives rather than relying on excessive self-promotion.
Why Zecomms Agency?
- Experience working with FemTech, HealthTech and AI companies.
- International PR expertise across the US, UK, Europe and MENA.
- Strong experience with startup launches, fundraising and market expansion.
- Expertise in founder positioning and thought leadership.
- Ability to translate complex healthcare and technology products into clear media stories.
- Senior PR specialists stay involved in client accounts.
- Founder-level strategic oversight on every project.
- 100+ companies supported · 2,000+ media placements · 3B+ combined media reach.
Frequently asked questions about FemTech PR
What does a FemTech PR agency do?
A FemTech PR agency helps women’s health companies explain their products, build trust and turn expertise, data and company news into stories journalists want to cover. This can include media relations, founder positioning, funding announcements, product launches, thought leadership and international PR.
Why is PR important for FemTech startups?
PR helps FemTech startups make both the problem and the solution visible. Because many women’s health categories still require market education, strong communications can build customer trust, demonstrate founder expertise and help investors understand the commercial opportunity before major fundraising or expansion milestones.
How can a FemTech company get media coverage?
FemTech companies can earn media coverage through product launches, original data, research, founder expertise, patient or consumer trends, funding news and commentary on wider women’s health developments. The strongest stories usually explain why the issue matters to people rather than focusing only on product features.
How do you choose a FemTech PR agency?
Choose a PR agency that understands women’s health, technology and the sensitivities involved in communicating personal health topics. Look for relevant sector experience, strong media results, international capabilities and the ability to translate complex products into clear, credible stories without sensationalizing them.
