Helped a robotics company reach over 1.5 billion people worldwide

RoboSculptor is a fully autonomous robotic platform for delivering wellness and aesthetic body treatments. Built on its proprietary RoboGlide platform, it uses AI-driven vibrocompression therapy to deliver consistent, high-precision massage sessions tailored to individual body contours and treatment goals. Designed for commercial use in spas, wellness centers, hotels, and biohacking clinics, the system requires minimal operator involvement.When Robosculptor, the fully automated suite powered by an artificial intelligence platform, aimed to change the industries of body shaping, cosmetology, and healthcare, they turned to Zecomms Agency for a PR strategy. The challenge was monumental – not just to introduce an innovative idea and MVP stage but to sculpt it into a global presence, starting from the UAE market and then exploding from local to global. The main idea was to propel Robosculptor from a regional MVP to an international presence in less than a year.

The team behind roboSculptor came to us in 2022 looking for PR support in two markets: the UAE and the United States. Their goal was not only to introduce these regions to their core technology, but also to establish the company as an innovative leader in both regions.

To do that, we ran a multi-channel PR campaign that combined earned media, podcasts, and event support:

We worked across multiple formats, from news to in-depth features, and targeted several categories of media, including business, technology, as well as beauty and wellness outlets. The latter were especially important for us because their readers include roboSculptor’s core buyers—spa owners, wellness clinics, and hospitality brands.

On the news side, we pitched timely announcements such as the launch of production in the UAE and the company’s plans to enter global markets. One example of this coverage appeared in The National:

We also positioned the company’s founder, Dennis Ledenkof, as a thought leader by sharing his insights on robotics and beauty tech through op-eds and feature stories. We also helped him build an ongoing presence on Forbes Technology Council, where he published a series of columns:

One of the most significant results was a profile in BeautyMatter about roboSculptor. Following the article, journalists began reaching out to us for expert commentary on robotics in the beauty industry. BeautyMatter later published another story highlighting our client alongside Aescape, one of the most recognized developers of robotic massage solutions.

In total, over three years we secured 120 earned editorial placements with a combined audience reach of 1.5 billion. Importantly, the product was covered by leading wellness and beauty professional outlets, including European Spa Magazine, Spa Business, Spa Opportunities, and Hospitality Net.

We also used podcasts to introduce the product to the broader industry. Our role was to identify the right shows, pitch the founder Dennis Ledenkof as a guest, and make sure he was well prepared for each appearance. This turned out to be an effective tool because podcasts are popular in the U.S.: more than 40% of Americans get at least some of their news from them. Over time, we noticed that potential partners of the company were listening to these episodes to learn about the product and the technology before meeting with the team.

We believe live events are a key part of any PR strategy because they let journalists experience a product firsthand. When reporters can see, touch, and use a product themselves, they can describe it far more accurately and convincingly than they ever could from a press release. They also get to speak directly with founders and team members, which helps them understand both the technology and the company’s goals.

That’s why we actively pitched the company for major industry events. In 2023, we supported roboSculptor’s media outreach at a major European technological conference Web Summit in Lisbon. We connected with attending journalists and set up several in-person meetings for Dennis Ledenkof. One of those meetings led to a feature on AP News, which was later picked up by dozens of regional outlets.

In 2025, we also provided PR support for roboSculptor’s first U.S. wellness pop-up at the Four Seasons Hotel Las Vegas. We prepared multiple press releases, pitched journalists across beauty, tech, and business outlets, and invited reporters to attend the event in person. We came on board for this task just two to three weeks before the activation. And that is a very tight timeline for the U.S. media market. Even so, we still secured eight earned media placements across a mix of major and niche outlets, including Business Insider, Yahoo Finance, and others.