Compatible with iOS and Android devices, Findmykids is a family safety app that helps families stay connected and protected, no matter where they are. Ideal for parents and caregivers, the platform lets users track the real-time location of their children or elderly loved ones, offering peace of mind when direct contact isn't possible.

Beyond location tracking, Findmykids provides several advanced safety features. Users can set screen time limits, restrict access to potentially risky apps, and even listen to the sounds around a person. The ambient sound feature has proved useful in searches for missing people. The app also sends instant emergency alerts in case of accidents, unexpected events, or suspicious encounters, allowing other users to come to the rescue quickly.

The company wanted to increase its visibility across the UK and the US. The team mostly wanted to highlight its most recent feature, ‘Help in Finding Children,’ which sends alerts to users when a child goes missing so that communities can join the search.

This was not an easy task, for several reasons. First, the company was relatively new to these markets and lacked a broad audience (it had 3.5M users worldwide). Second, both regions had strong competitors, including:

• Life360, a monitoring app that uses location sharing to let parents track their children's whereabouts and make sure they are safe.
• Google Family Link, a free Google app for parental controls that lets parents see their child's location, manage screen time, and control app settings.
• Apple Find My + Family Sharing, a location-sharing service that lets family members see a child's location on the map and get alerts when they arrive at or leave selected places.

Third, the team had no experts who had already been featured in the media and could instantly spark journalists' interest.

What we did:

1. We started by covering the app in smaller outlets (under 1M monthly visits), such as HackerNoon and Dataconomy, so that the company name would appear in search engines and the media landscape.

2. We also approached Trend Hunter, the world's largest trend platform, to feature short articles about the app and its new feature, to get more mentions of both.

3. In parallel with this work, we were building a base of experts so we could give the media independent commentary on the market and its products. We used some of their quotes in an op-ed for TechRadar (20M+ monthly visits) on the technology side of solutions for parents, which made the piece stronger.

4. All of the above eventually helped us secure articles in the NY Post and Yahoo (100M+ monthly visits), because by the time we pitched our stories there, the client was more visible online than before. We also used newsjacking around the approaching Mercury retrograde, which was a hot topic at the time, and gave parents tips on how to handle their kids during this astrologically difficult period.

5. Finally, our work led to a mention of Findmykids in The Independent. A journalist who was already writing an article on safety apps featured the company alongside its main competitor.

Our campaign helped establish Findmykids as one of the leading sources in children's digital safety solutions and as a go-to source for expert commentary.

Top 5 publications (figures show monthly visits):

• TechRadar | How to ensure your kids safety | 20M

• New York Post | Parenting expert shares 4 tips to survive mercury retrograde with kids | 112.2M

• Yahoo!Life | How to survive Mercury retrograde with your kids, according to a parenting expert | 3B

• Yahoo!Life | There's a new litmus test for parenting, and it's all about what you share (and hide) online | 3B

• The Independent | Should I use an app to track my child? | 64.8M

In the end, we helped to increase the company’s visibility in AI models.